Not all reviews are created equal.
✨ Verified Reviews: From guests who booked through official channels—like Expedia, Booking.com, or Hotels.com.
✨ Non-Verified Reviews: Anyone can leave feedback on platforms like Google or TripAdvisor, even without a confirmed stay.
Knowing the difference helps you weigh feedback accurately and focus on genuine guest experiences.
The Reputation Lab — helping hotels understand every review and make data-driven reputation decisions.
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