The Reputation Lab Blog - Review Management Insights

May 12
4 min

Top 10 tips for responding to online reviews

Customer reviews are one of the most trusted ways for people to vet a product or service. In fact, 84% of consumers say they trust online...

Apr 5
3 min

Responding to Reviews Is Integral to Your Online Reputation. Here's What You Need to Know...

Responding to reviews online is an important piece of the hotel and restaurant reputation management puzzle. Here's what you need to know...

Mar 15
5 min

Chat GPT AI: A reliable source for creating guest content or a time waste?

ChatGPT is in the news almost daily. The possibilities for ChatGPT are almost limitless, and certainly, this powerful new tool has a...

Feb 25
5 min

The double-edged Sword of Resort Fees

The double-edged sword of resort fees Resort fees, destination fees, urban fees, amenity fees…whatever a hotel or resort wishes to call...

Feb 11
4 min

What you need to know about recent changes in Booking.com’s scoring system

In 2022, Booking.com generated 43% of the global review volume. Needless to say, this leading source of online reviews has a very...

Jan 1
6 min

How to Find Tenants: The Ultimate Guide for DIY Property Owners and Professional Managers

DIY property owners and professional managers alike can use these exceptional how to find tenants tips to bring stability to their ventures!

Dec 1, 2022
2 min

It Doesn't Take Brass and Marble to Earn Positive Feedback Online

You don't have to have 5-star amenities to earn a 5-star review. Here's how any hotel can receive positive feedback online.

Nov 1, 2022
3 min

An Ill-fated Investment in TripAdvisor Fake Reviews

Investing in TripAdvisor fake reviews or factitious reviews on other platforms is a serious misstep for restaurants and hotels...

Oct 1, 2022
4 min

The Shelf-Life of a Negative Review

A bad TripAdvisor review or review on another site can have a big impact on your business, but how long do the effects of one review last?

Sep 1, 2022
3 min

The Damage of a Weekly Approach to Online Reviews

If your hotel or restaurant is responding to online reviews once per week, you're probably losing money. Here's why...

Jun 1, 2022
2 min

Your Business Must Reply to Feedback Left by Guests Online... Here's Why

When you reply to feedback left by your guests online, you help your hotel, restaurant or other business flourish. Here's how...

May 1, 2022
2 min

Your Brand's Success Relies on Creating Informed Team Goals

A business' management goals, particularly ones that are related to its online reputation, need to become team goals. Here's why...

Apr 1, 2022
4 min

Outsourcing Marketing Services in the Hospitality Industry: What You Need to Know in 2020 & Beyond

Outsourcing marketing in hospitality can be effective... If done correctly. Here's what you need to know.

Jan 1, 2022
2 min

How Many Reviews is Enough: Does Frequency Affect your TripAdvisor Ranking?

Does the frequency of reviews that you get affect your hotel’s TripAdvisor ranking and overall online success? Click here to find out...

Dec 1, 2021
2 min

Paying to Remove Bad Reviews: A Reputation Management Mistake

Paying to remove bad reviews and generate good ones is a big no-no. Here's why hotels shouldn't work with "Optimizers".

Oct 1, 2020
6 min

7 of the Best HVAC Marketing Ideas That Are Laser-Focused on Making You Money

These HVAC marketing ideas are the lowest-handing and most effective strategies that are worth tackling today.

Jan 22, 2020
2 min

How Hotels Can Make the Right Investments in Digital Reputation Management

Hotels and restaurants can vastly improve their online perception by making the right investments in digital reputation management.

Jan 15, 2020
5 min

Planning for 2020: Reviews and Culture Fuel Hotel Operations and Drive Revenues!

As you plan for 2020, you must know that your reviews and team culture are what will fuel your hotel operations and revenue...

Jan 1, 2020
4 min

Hotel Business New Year Resolutions & Key Questions [UPDATED for 2020!]

The hotel business New Year Resolutions you set this year can make or break 2020. This post will help you come up with effective goals.

Dec 3, 2019
4 min

Maximizing Your Hotel’s Digital Marketing ROI in 2020

Your hotel digital marketing strategy is incomplete without a reputation management plan in place. Click here to find out why.

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