Harness Over X years of Hotel Sales and Marketing Experience Without Asking More From Your Team
The Reputation Lab got its start helping hotels and resorts maximize their success online. With our X years of collective hospitality experience and extensive knowledge of how online reviews, digital engagement and guest satisfaction impacts your business, we’re confident that discussing your needs with us will yield extraordinary results.
81% of travelers always read online reviews before making a booking decision and as little as a 0.1-point jump in your average review score can yield up to a 25% increase in conversions. Our team offers several services that help properties through each step of a review's lifespan and ultimately create conditions where organic review volumes increase on popular platforms like TripAdvisor, Google, and Expedia, alongside your rankings.
The Reputation Lab
Reputation Enhancement & Management (REM)
(Our Signature Hotels/Restaurants Package)
Our Reputation Enhancement & Management (REM) Program was designed for those hotels that are focused on elevating their online review performance. Perhaps the leadership team has goals in elevating their average review scores, the volume of reviews received each month, or perhaps other metrics such as TripAdvisor rank are important.
In our REM program offers a more holistic approach to reputation management in that we become more of a strategic partner. We will work with your leadership and guest-facing teams to put best practices in place to drive results. While renovations, new amenities, or new experiences can certainly elevate review performance, so too can capitalizing on guest engagement. With this in mind, the core of our REM program is our Guest Engagement Training workshops which will be hosted during a property visit. These workshops teach colleagues how to maximize the opportunities available within the authentic conversations we are already having with our guests. We teach the value of a proper quality check and put best practices in place which organically skyrocket positive review volumes and local rankings across meaningful platforms.
Post-training, your dedicated Account Manager will partner with your Property Champion and mentor that colleague through weekly calls. Our goal-post training is to ensure we have a Champion/Leader on property who continues to work with the team in developing the new skills and achieving the new goals introduced during our training event. We provide your Champion with a number of tools and resources that will help develop this culture and weekly calls will occur to discuss our successes, areas of opportunity, and next-steps.
Of course, our REM program includes everything noted within our Review Response program and your hotel will have a dedicated Content Producer who will craft unique review responses that engage your guests and enhance your reputation.
Our Reputation Enhancement and Management (REM) service includes:
An extensive discovery process to gain a comprehensive understanding of your business, unique selling features, brand voice, and desired messaging.
A complete audit of your online performance
A comprehensive analysis to identify your business’ strengths, weaknesses, opportunities, and threats related to your online reputation
Our Guest Engagement Training workshops focused on effective guest dialogue and the power of each review
Development of an enhancement strategy aimed at elevating your performance and reaching established goals
A dedicated Content Producer who will craft unique and engaging review responses across multiple platforms, and publish them upon approval
A comprehensive month-end reporting suite and weekly snapshot reviewed during recurring conference calls
Not ready to schedule your free introductory call to learn how our Reputation Management and Enhancement service can help your business? Consider exploring our other popular services below to find one that better suits your needs or contact us with any questions you may have.