Harness Over X years of Hotel Sales and Marketing Experience Without Asking More From Your Team
The Reputation Lab got its start helping hotels and resorts maximize their success online. With our X years of collective hospitality experience and extensive knowledge of how online reviews, digital engagement and guest satisfaction impacts your business, we’re confident that discussing your needs with us will yield extraordinary results.

81% of travelers always read online reviews before making a booking decision and as little as a 0.1-point jump in your average review score can yield up to a 25% increase in conversions. Our team offers several services that help properties through each step of a review's lifespan and ultimately create conditions where organic review volumes increase on popular platforms like TripAdvisor, Google, and Expedia, alongside your rankings.
The Reputation Lab

About
Since launching our agency in 2014, we’ve worked with both branded like Marriott, W Hotels, Hyatt, IHG, and many independent hotels over the years.
The Reputation Lab compliments your marketing efforts by strategically focussing on guest engagement online and on-property
We have built a team of Content Managers and Account Leads who come from the hospitality business and who have collectively responded to more than 190,000 online reviews.
Through our experience of working with hotels and restaurants we feel that reputation management is about converting customers, and not just saying “thanks for the great review” or “we’re sorry things didn’t go quite right”.
Our success stories are endless and we look forward to leading you and your team towards similar results!