Harness Over X years of Hotel Sales and Marketing Experience Without Asking More From Your Team
The Reputation Lab got its start helping hotels and resorts maximize their success online. With our X years of collective hospitality experience and extensive knowledge of how online reviews, digital engagement and guest satisfaction impacts your business, we’re confident that discussing your needs with us will yield extraordinary results.
81% of travelers always read online reviews before making a booking decision and as little as a 0.1-point jump in your average review score can yield up to a 25% increase in conversions. Our team offers several services that help properties through each step of a review's lifespan and ultimately create conditions where organic review volumes increase on popular platforms like TripAdvisor, Google, and Expedia, alongside your rankings.
The Reputation Lab
Social Media Management
Our approach to social media is one of ongoing engagement with topics that are focused on destinations, promotions, consumer education and other relevant brand qualities.
Our dedicated team will do the research, source the photography, and work with your leadership staff to create engagement opportunities which will enable your business to be more connected with your online audience across Instagram, Facebook, Twitter and for B2B clients, LinkedIn.
Our Social Media Management service includes:
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Research of marketplace events, activities, and news which can be featured in online communications
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Guidance on platform and content creation best practices
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Suggestions on engaging contests and promotions aimed at creating a two-way dialogue
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Development of a quarterly engagement plan
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Deployment of approved Social Media campaign strategy
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Guest review management with intermingled management responses and “likes”
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Full-circle integration between TripAdvisor and Facebook platforms
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Monitoring of inbound communication in partnership with the business
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Review of analytics and engagement assessment
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Optional sourcing of appropriate photography to complement each post
Not ready to schedule your free introductory call to learn how Social Media Management can help your business? Then consider exploring our other services below or contact us with any questions you may have.
Reputation Enhancment & Management (REM)
Our most robust service which includes everything in Review Response plus on-site engagement training, in-depth performance reporting and more. Learn more about Reputation Enhancement & Management.
(If you're not in the hotel or restaurant business, you'll want to explore our Review Concierge service.)
Blog Writing
Use search engine optimized blog posts to improve your reputation as an industry/area expert and your Google, Bing and Yahoo! rankings. Learn more about our Blog Writing service.
Review Response
Our team of dedicated Content Managers monitor and craft uniquely tailored review responses across several platforms to influence buyer behavior and build customer loyalty. Learn more about Review Response.
Email Marketing
Design, target and send emails with the help of professional-grade campaign planning tools and our team of experts. Learn more about Email Marketing.