Harness Over X years of Hotel Sales and Marketing Experience Without Asking More From Your Team
The Reputation Lab got its start helping hotels and resorts maximize their success online. With our X years of collective hospitality experience and extensive knowledge of how online reviews, digital engagement and guest satisfaction impacts your business, we’re confident that discussing your needs with us will yield extraordinary results.
81% of travelers always read online reviews before making a booking decision and as little as a 0.1-point jump in your average review score can yield up to a 25% increase in conversions. Our team offers several services that help properties through each step of a review's lifespan and ultimately create conditions where organic review volumes increase on popular platforms like TripAdvisor, Google, and Expedia, alongside your rankings.
The Reputation Lab
Relax - We Remove the Stress From Managing Online Reviews, Marketing and Your Reputation
For many, a spa day is a luxury, so when deciding where to relax and recharge, you can be sure that consumers will research which locations in their area have the best online reviews.
While we can all appreciate the necessity of responding to in-bound phone and email inquiries as those touch points often lead to future reservations, not every spa or beauty manager recognizes that similar value exists in responding to the reviews prospective customers will weigh when making a booking decision. Putting review management at the center of your marketing efforts will organically recharge your reservation pipeline and a quick call to The Reputation Lab is all you need to enjoy that benefit.
86% of consumers read online feedback before making a purchase decision and 94% of them will avoid a spa or beauty parlor that has a single, troubling negative review. Unfortunately, no matter how diligent your team is in creating a relaxing atmosphere, negative comments will inevitably find their way onto your business’s Yelp, Google and other influential platform pages.
The Reputation Lab specializes in discharging the stress of that negative feedback and heightening the awareness around/inviting more of the positive remarks your most loyal guests share. Our popular Review Concierge, Blog Writing, Social Media Management and Email Marketing services all help us to achieve that end and others relating to building your brand’s awareness and preserving its value.
Press Play Below to Learn About Our Most Popular Service Among Beauty Professionals
Of consumers read business's responses to online feedback
Of people trust online reviews
Of customers prefer spas with positive reviews more than their lower-rated competition
We understand that there's no one-size-fits-all solution when it comes to helping professionals reach their engagement goals. That's why we're proud to offer additional reputation services including:
If your spa doesn’t have a blog attached to its website, you’re missing out on valuable web traffic. Billions of people execute Google searches every day and many of them are searching for facials, massages, hair treatments and a variety of other services in your market.
When you opt into our Blog Writing program, our team of search engine optimization experts will ideate several keyword-driven posts for your blog and provide you with a steady stream of professionally written content that will help you rank for searches that are relevant to your business while simultaneously boosting your reputation as an industry authority.
Learn more about what our Blog Writing service can do for you.
Social Media Management
Creating engaging social content can be a struggle for many business leaders. At The Reputation Lab, we have a team of social experts who can partner with you to plan, curate and publish brand content for your Facebook, Instagram and Twitter feeds.
Learn more about our Social Media Management service.
Workshops & Training
Our workshops equip your team with the skills they need to create best-in-class consumer experiences.
Join companies in your industry that have improved their revenue and reputations, online and off, by leveraging our renowned programs.
Not sure which service or combination of services is right for you? Let one of our onboarding experts assess your unique needs and make recommendations by booking your free introductory call below or contact us with any questions you may have.