AI Review Management: The Smarter Way to Manage Reviews — Warm, On-Brand, and Done for You
Close out every day knowing every review has been responded to with a unique, on-brand reply. Our approach to AI review management ensures hotels get emotionally resonant, guest-centric responses without sacrificing authenticity or warmth.
Who We Are - Rep Lab AI
- Connect emotionally with your guests
- Highlight your property’s unique features
- Drive bookings by influencing readers of your reviews
Why AI Review Management Matters Now More Than Ever
With AI and LLMs (Large Language Models) influencing 13% of traveler search queries, your reviews and responses are now part of the answers users see. Storytelling and content-rich replies aren’t just best practice—they’re essential for:
- SEO and AI discoverability
- Differentiating your hotel in search results
- Ensuring potential guests see authentic, engaging content
Why We Created Rep Lab AI
While our full-service, white-glove review response remains ideal for lifestyle and luxury hotels, we recognized a need in the limited and select service space:
- Hotels that want the same strategic, emotionally resonant content
- Human oversight without the full-service price point
Rep Lab AI was born to meet that need—delivering professional, warm responses with the efficiency of AI.
What Is Rep Lab AI?
Human Touch Meets Smart Technology
- You maintain a personal connection through a dedicated content producer
- Our team submits a single email with your daily reviews and crafted responses
- Our team even publishes those responses for you in our most popular Max service program
- AI helps scale your operations without losing the human touch
Top 10 Reasons Hotels Should Prioritize Reviews
- Influence consumer behavior and increase conversions
- Recover service with professionalism and empathy
- Build trust and loyalty with past and future guests
- Strengthen brand perception through thoughtful storytelling
- Reinforce key marketing messages and USPs
- Showcase service excellence and guest experience
- Improve visibility in AI-powered search results
- Reduce negative impacts of critical reviews
- Demonstrate responsiveness and care
- Drive measurable ROI through increased bookings
- Influence consumer behavior and increase conversions
- Recover service with professionalism and empathy
- Build trust and loyalty with past and future guests
- Strengthen brand perception through thoughtful storytelling
- Reinforce key marketing messages and USPs
- Showcase service excellence and guest experience
- Improve visibility in AI-powered search results
- Reduce negative impacts of critical reviews
- Demonstrate responsiveness and care
- Drive measurable ROI through increased bookings
Flexible Pricing That Scales With You
We offer four pricing tiers based on your hotel’s average monthly review volume. Starting at $319/month for properties with fewer than 75 reviews, our pricing adapts to your growth. For hotels that prefer in-house publishing, even lower rates are available.
Rep Lab AI vs other AI solutions
Standard AI
Provides the opportunity to select tone and voice of response
Each hotel has a profile in which your unique selling features are incorporated so that these features can be incorporated into management responses
Responses sometimes mention a unique selling feature even if the guest didn’t mention this within their review
Responses embrace language used by a team of Reputation Management experts who have responded to over 3.5 million reviews with custom messages
Responses that appropriately handle negative reviews, often inviting offline conversations to occur with a member of the management team
Responses that are proofread and editing by a team of expert hospitality reputation experts before presenting to the hotel team. Human interaction is always needed with AI!
Responses that get published for you. AI can’t publish on every site – but we can!
Rep Lab AI
Other AI Response Tools
Special Offer: Try Rep Lab AI FREE for 3 Days
- Instantly generate professional, brand-aligned responses to reviews
- Save hours of time while enhancing your online reputation
- Built for busy GMs, Marketing Directors, and Reputation Managers
Not Every Hotel Is a Fit—And That’s Okay
Rep Lab AI is best suited for limited and select service hotels with straightforward operations. Access is invitation-only.
Start Your Free Trial Now
- Includes AI-generated responses for Google & TripAdvisor reviews over 3 days
- Quick 15-minute intro call required to tailor responses to your brand
- Start dates are scheduled individually, based on availability
- Limit: One free trial per hotel
Frequently Asked Questions
How much does it cost?
Full-service plans start at $319/month, tiered by average monthly review volume. Subscription-based, credit card on file.
What is the contractual term?
Month-to-month and discounted annual options are available.
Are there set-up fees?
Yes. hotels in our Rep Lab AI program go through the same extensive discovery process as those in our White Glove program, with each program having a one-time Set-Up Fee.
What does the set-up process look like?
- Access Call – Revenue and Marketing teams provide site access for publishing
- Discovery Call – Team discusses brand voice, messaging, facilities, and guest experiences
What does the daily workflow look like?
- Reviews aggregated daily
- Responses generated by Rep Lab AI
- Reviewed by a Content Producer
- Sent to your team via email for approval (“approved” = published)
Are AI responses as custom as full-service programs?
Almost every response is human-reviewed; more automation is applied than full-service.
Can we still purchase Guest Engagement Training?
Yes, available as an add-on service.
Average response time?
Within 24 hours, Monday–Friday. Weekend reviews processed first thing Monday.
How are negative reviews handled?
Thoughtful, brand-safe responses every time. The discovery process identifies offline engagement strategies.
How much does it cost?
Full-service plans start at $319/month, tiered by average monthly review volume. Subscription-based, credit card on file.
Month-to-month and discounted annual options are available.
Yes. hotels in our Rep Lab AI program go through the same extensive discovery process as those in our White Glove program, with each program having a one-time Set-Up Fee.
What does the set-up process look like?
- Access Call – Revenue and Marketing teams provide site access for publishing
- Discovery Call – Team discusses brand voice, messaging, facilities, and guest experiences
- Reviews aggregated daily
- Responses generated by Rep Lab AI
- Reviewed by a Content Producer
- Sent to your team via email for approval (“approved” = published)
Almost every response is human-reviewed; more automation is applied than full-service.
Yes, available as an add-on service.
Within 24 hours, Monday–Friday. Weekend reviews processed first thing Monday.
Thoughtful, brand-safe responses every time. The discovery process identifies offline engagement strategies.