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Hospitality Solutions
Review Response
Reputation Enhancement Management (REM)
Workshops & Training
My Review Concierge
About
Blog
More…
Contact
Get a Consultation
TRL – Content Producer discovery call and pre – discovery call
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Step
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Property Name:
*
Attention Content Producers - Please complete section 6 prior to the call.
Discovery Call:
6: or (To
Section One : Unique Selling Features (To be completed during discovery call)
Please share your elevator speech with us.
What makes your hotel special?
What is your hotel’s value proposition? Why should a consumer spend $399 or $699 a night at your hotel over a competitor hotel down the road?
Is your hotel part of a collection or brand? If so, shall we make mention of this within our responses?
Is there any relevant brand information we should be aware of?
Is there any brand specific vocabulary we should use?
Can you elaborate more on your location?
Section 2: Negative trending topics: (To be completed during discovery call)
Negative Trending Topic #1
Negative Trending Topic #2
Negative Trending Topic #3
Negative Trending Topic #4
Section 3: History and the building (To be completed during discovery call)
Is there a relevant architectural story to your hotel?
Does your hotel hold any historical stories of interest?
How would you describe the design of your hotel?
Is there a designer name or agency name that you like to feature
Section 4: Other (To be completed during discovery call)
Is your hotel experiencing any labor challenges and if so, do we wish to mention those when appropriate?
Is your hotel experiencing any supply chain issues?
Any renovation plans?
Are any services different than they were pre-pandemic? Is Housekeeping Service offered daily?
Suites and upgrades. If you have premium rooms, are there enough that we can upsell those within our responses?
Section 5: Approach to management responses (To be completed during discovery call)
Our strategy for management responses is to start with positive, apologize for the significant negatives, close with an invitation to return / win their full adoration.
Can we use contractions?
Our voice is usually third person (we/us) except during resolution. Do you approve?
What is the process for review approval? After 60 or 90 days, you can feel free to change the process
Does the hotel commit to approving within one business day?
Most of your TA reviews are written in English: Foreign language reviews – suggest Google Translate for understanding but post in English. 24-hour hold if the hotel suggests they wish to translate.
TripAdvisor account name will be our initials
Do F&B pages have TripAdvisor pages?
Next
Pre - Call research
Section 6: Content Manager Research
Restaurant names & descriptions (Restaurant Unit 1)
Restaurant names & descriptions (Restaurant Unit 2 if applicable)
Restaurant names & descriptions (Restaurant Unit 3 if applicable)
In-Room amenities
Make note of what differentiates room types (view, size, etc.)
Is guest room size populated on the website? Yes or No – make note of guest room square foot ranges
Make note of any special public areas and what makes those unique (game center in the lobby? / community work-area, etc.)
Hotel Amenities of interest (spa, bikes, sedan service, etc.)
Outdoor spaces (patios and firepits, beaches, parks, etc.)
Notes on the local area. Major attractions. Make note of iconic destinations, attractions, museums, parks, etc.
Annual City Events
Additional notes:
Other relevant notes:
Extra space to take notes of any questions not listed above
Submit