Using the same reply for every guest may save a few minutes—but it makes your hotel feel robotic and misses the chance to impress.
Personal, thoughtful responses showcase your hotel’s unique personality, highlight your best features, and turn every review into an opportunity to connect with thousands of potential guests.
✨ Engage readers with on-brand messages
✨ Share your hotel’s story in every response
✨ Influence future bookings with authenticity
The Reputation Lab — helping hotels respond with personality, not copy-paste, and turn reviews into real business impact.
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