Harness Over X years of Hotel Sales and Marketing Experience Without Asking More From Your Team
The Reputation Lab got its start helping hotels and resorts maximize their success online. With our X years of collective hospitality experience and extensive knowledge of how online reviews, digital engagement and guest satisfaction impacts your business, we’re confident that discussing your needs with us will yield extraordinary results.
81% of travelers always read online reviews before making a booking decision and as little as a 0.1-point jump in your average review score can yield up to a 25% increase in conversions. Our team offers several services that help properties through each step of a review's lifespan and ultimately create conditions where organic review volumes increase on popular platforms like TripAdvisor, Google, and Expedia, alongside your rankings.
The Reputation Lab
We manage your
online reputation and elevate your brand
The Reputation Lab is a consulting agency specialized in managing and
elevating the online reputation of hotels, restaurants and several other businesses on platforms like TripAdvisor, Google and Yelp.
We work with both independent and branded hotels (including W Hotels, Marriott, InterContinental, and Hyatt), restaurant chains and boutiques, automotive professionals, residential services providers and more to facilitate a reputation management strategy aimed at increasing online visibility, engaging your customers, and converting more shoppers to future guests and revenue producers.
Monitor
We monitor customer reviews received on online platforms, and alert your team to resolution opportunities
RESPOND
We create custom responses to guest reviews, and publish them after your team's approval
ENGAGE
We elevate on-property guest experiences through our Guest Engagement Training Model
ANALYZE
We analyze your performance on weekly calls and provide a detailed summary on month-end reporting
Platforms we monitor
Hotels / Hospitality
TripAdvisor, Google, Booking.com, Expedia, Hotels.com, Airbnb.com, VRBO & more
Restaurants
OpenTable, Yelp, Google & more
Residential Apartment Leasing
ApartmentRatings.com, Apartments.com, ZillowRentals.com, OnRadPad.com & more
Residential Services
Angie's List, HomeAdvisor, Google, Yelp & more
Spas and Beauty
TripAdvisor, Google, Yelp & more
Automotive Professionals
Yelp, Google, Angie's List & more
Animal Services
Yelp, Google, Angie's List & more
WHAT OUR CLIENTS SAY
"Increasing our guest matrix scores can’t sit with one person, it’s really a team effort. The employee training program implemented by The Reputation Lab has made online reputation an ongoing conversation in our hotel and part of the overall culture within the building. As a result, we’ve seen increases in guest matrix scores and on platforms like TripAdvisor."
Peter, General Manager
400+ Room Hotel, in major Southern market
DID YOU KNOW?
Of customers say reviews are important to them when determining where to stay
Of customers say seeing a management response to reviews is important to them
Of customers say a management response to a bad review makes them think highly of the business
Source: Forrester Consulting on Behalf of Tripadvisor
Our Services
Reputation Enhancement and Management
We provide training, strategy, and deployment to make your business stand out from the crowd
Review Response
Our dedicated team of content managers provide unique, engaging, and timely responses
Social Media Management
We develop a strategy and communication plan that will elevate your online reputation
Learn About the Services We Offer Your Industry
Supercharge your review management and marketing needs with our 65+ years of hospitality experience.
Turn-key car dealership, body and auto repair shop review management and marketing solutions.
Review management and marketing solutions that help restaurants thrive in today’s digital age.
Review management and marketing services that help you find better tenants faster.
Grow your veterinary, grooming or other animal services businesses with our tailored tools for pet professionals.
HVAC technician’s, plumber’s, and other residential professional’s one-stop-shop for maximizing their online reputation and engagement efforts.
