Harness Over X years of Hotel Sales and Marketing Experience Without Asking More From Your Team
The Reputation Lab got its start helping hotels and resorts maximize their success online. With our X years of collective hospitality experience and extensive knowledge of how online reviews, digital engagement and guest satisfaction impacts your business, we’re confident that discussing your needs with us will yield extraordinary results.

81% of travelers always read online reviews before making a booking decision and as little as a 0.1-point jump in your average review score can yield up to a 25% increase in conversions. Our team offers several services that help properties through each step of a review's lifespan and ultimately create conditions where organic review volumes increase on popular platforms like TripAdvisor, Google, and Expedia, alongside your rankings.
The Reputation Lab
The Reputation Lab is a consulting agency specialized in managing and
elevating the online reputation of hotels, restaurants and several other businesses on platforms like TripAdvisor, Google and Yelp.
We work with both independent and branded hotels (including W Hotels, Marriott, InterContinental, and Hyatt), restaurant chains and boutiques, automotive professionals, residential services providers and more to facilitate a reputation management strategy aimed at increasing online visibility, engaging your customers, and converting more shoppers to future guests and revenue producers.
Monitor
We monitor customer reviews received on online platforms, and alert your team to resolution opportunities
RESPOND
We create custom responses to guest reviews, and publish them after your team's approval
ENGAGE
We elevate on-property guest experiences through our Guest Engagement Training Model
ANALYZE
We analyze your performance on weekly calls and provide a detailed summary on month-end reporting
Platforms we monitor
Hotels / Hospitality
TripAdvisor, Google, Booking.com, Expedia, Hotels.com, Airbnb.com, VRBO & more
Restaurants
OpenTable, Yelp, Google & more
Residential Apartment Leasing
ApartmentRatings.com, Apartments.com, ZillowRentals.com, OnRadPad.com & more
Residential Services
Angie's List, HomeAdvisor, Google, Yelp & more
Spas and Beauty
TripAdvisor, Google, Yelp & more
Automotive Professionals
Yelp, Google, Angie's List & more
Animal Services
Yelp, Google, Angie's List & more