Harness Over X years of Hotel Sales and Marketing Experience Without Asking More From Your Team
The Reputation Lab got its start helping hotels and resorts maximize their success online. With our X years of collective hospitality experience and extensive knowledge of how online reviews, digital engagement and guest satisfaction impacts your business, we’re confident that discussing your needs with us will yield extraordinary results.
81% of travelers always read online reviews before making a booking decision and as little as a 0.1-point jump in your average review score can yield up to a 25% increase in conversions. Our team offers several services that help properties through each step of a review's lifespan and ultimately create conditions where organic review volumes increase on popular platforms like TripAdvisor, Google, and Expedia, alongside your rankings.
The Reputation Lab
Online Reviews Are a Cost-Effective and Proven Way to Find Ideal Renters
Nearly 40 million Americans live in rental apartments with the average renter staying in one place for less than two years. To stand apart from the buildings next door, developers and Management companies love to tempt prospects with creative promotions and value-based add-ons. While these deals do captivate renters, what many property professionals overlook is the cheaper and more effective value of maintaining an outstanding online reputation.
Our team is standing by to share with you exactly what you can expect from our reputation management services and why a key investment in your online presence is the best money you'll spend this year.
Whether it’s ApartmentRatings.com or ZillowRentals.com, your prospective residents are assuming that your responsiveness to a leak in their kitchen sink will be reflective of how your team responds to an online review. As a matter of fact, 51% of rental applicants expect to see management responses to all online reviews.
According to a survey done by BrightLocal, 86% of consumers will read online reviews before they make a purchase. With that in mind, reputation and review management should be part of every marketing strategy.
Review volume for rental units is on the rise and each of those reviews represent an opportunity for your team to market your property’s features, community’s warmth and management’s attentiveness. Our popular Review Concierge, blog writing, social media and email marketing services are all focused on helping you maximize your online real estate so you can quickly find better tenants and retain them for longer.
Review Concierge
Press Play Below to Learn About Our Most Popular Service
Among Property Professionals
Of people trust online consumer reviews
Of people have avoided a buying decision due to a negative review
Of consumers read property management team's and other business owner's review responses
We understand that there's no one-size-fits-all solution when it comes to helping property professionals reach their engagement goals. That's why we're proud to offer additional reputation services including:
Blog Writing
“Apartment buildings in San Francisco”. This and similar destination-based Google searches are done time and again. What proactive efforts does your building or community have in place to optimize your chances of being seen in search results?
Keeping a steady flow of content plugged into a search engine optimized blog is an exceptional way to take advantage of keyword opportunities that pertain to your local market and our team of content creators is ready to help! Learn all about the value our Blog Writing service can bring to your marketing plan.
Social Media Managment
Living in a residential community is a social experience and with that, social media should be part of any property manager’s best practices.
We encourage you to learn more about our Social Media services and how our team of multi-platform experts can help you develop a strategy that substantially boosts online engagement from prospective renters and current residents.
Workshops & Training
Our workshops equip your team with the skills they need to create best-in-class consumer experiences.
Join companies in your industry that have improved their revenue and reputations, online and off, by leveraging our renowned programs.
Not sure which service or combination of services is right for you? Let one of our onboarding experts assess your unique needs and make recommendations by booking your free introductory call below or contact us with any questions you may have.